Energy Conservation Program Design

Governments, industry and organizations are under increasing pressure to demonstrate their commitment to a sustainable environment. But how do you accomplish, or increase, such efforts while maintaining your existing business and client service levels. For Governmental units, it gets even trickier; you are being asked to increase penetration and energy conservation efforts both by expanding existing efforts as well as by creating new ones.

But some of the old forms of “conservation program” spending such as disseminating educational information without direct inkage to result tracking, aren’t going to be enough. With new metrics imposed from the Federal level (e.g.- Source BTUs, GHG reduction calculations, gross kWh savings) you now must measure, and verify, the end result of your conservation efforts in specific terms. Programs funded with ARRA (Stimulus Funds) have particularly aggressive transparency, reporting and performance metrics associated with them. Rapport can help you leverage additional ARRA funding in a manner that meets your local needs, while exceeding the new information and performance requirements.

Create New Programs that Leverage the Emerging Awareness of Green

Sometimes, it is necessary to craft a new program that will produce excitement and participation that cannot be matched by existing efforts. These new initiatives can be short-term campaigns that focus on education and awareness of a particular issue or service. More often, it’s the development and launch of permanent, cutting edge programs that ride the wave of consumer interest in green, sustainable living en-route to meeting Energy Efficiency mandates and conservation requirements.

Rapport can help you bring innovative, engaging approaches that get the participation and peak demand kWh reduction goals you are seeking, in a cost effective manner:

Rapport’s program design services can include:

• Target Identification: Who should be the audience and why?
• Needs Assessment and Service Offerings: Where do needs and capabilities meet?
• Positioning and Marketing: How will the target best understand the offering? How do we communicate it?
• Market Penetration Strategy: What can be achieved through the program lifecycle?

Rapport Recycles Existing Efforts

Just as in the world of consumables, sometimes the most efficient path is to reuse and recycle what you already have. The same is true with Energy Efficiency Programs, and the resources that have already been invested in them.

"Everything has been thought of before. The problem is to think of it again." German poet Goethe (1749-1832)

Whether it’s combining existing programs in an innovative delivery system or repositioning and marketing them in fresh and appealing manner, Rapport can help you get the most mileage out of current programs and determine how to best use them to reach an expanded client base.